Veda Partalo

Veda Partalo: Advertising Cultural Complexity
Brand Strategy Director, Droga5

Veda Partalo is a Brand Strategy Director with Droga5, a global advertising network recently recognized as one of the most innovative companies in the world. During her time as a strategist, Veda has developed campaigns for American Express, Porsche, Coca Cola, Puma, Hennessy and Cadillac. Her unique approach to advertising strategy – which insists on brands enabling cultural movements and consumer aspirations – has been profiled by Fast Company magazine and The Globe and Mail, among others. Veda was born and raised in Banja Luka, Bosnia. She currently resides in Brooklyn, New York and is a proud caretaker of a rescue pit-bull named Bullet.